Over the last few months in my column for the Australian Finncial Review, I’ve been focusing on trends and what they mean for brands. This is all well and good but the one thing that still drives me crazy, is the fact we STILL haven’t got our major retailers online in ecommerce. So for this [...]
Panic not – I’m not on a rant! It’s B&T’s ‘Career Dilemma’ that was posed to me ;)
I’m a digital strategist dealing with an old-school client who is still madly in love with TVCs. I know TV plays a part but I’m becoming increasingly frustrated at his stubborn attitude toward new technology and refusal [...]
Here’s my July column for the Fin Review…
Apple must have had quite some celebration on its application store’s second birthday on July 10. From just 500 applications when it started to more than 225,000 applications across 40,000-plus publishers, 5 billion downloads and more than $US1 billion of revenue in just two years, you can’t deny [...]
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